Cookie Policy
Last updated: 1 January 2024
This Cookie Policy explains how DriveNow Car Rental ("DriveNow", "we", "us", "our") uses cookies and similar tracking technologies on our website. It explains what these technologies are, why we use them, and your rights to control their use.
For more information about how we process your personal data, please see our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, smartphone) when you visit a website. They are widely used to make websites work correctly, to improve efficiency, and to provide information to the owners of the site. Cookies can be "session" cookies (deleted when you close your browser) or "persistent" cookies (which remain on your device for a set period of time).
2. How We Use Cookies
We use cookies for the following purposes:
- Essential cookies: These are necessary for our website to function properly. They enable core functionality such as security, network management, and form submission. You cannot opt out of these cookies.
- Analytics cookies: We use analytics tools (such as Google Analytics) to understand how visitors interact with our website. This helps us improve our content and user experience. These cookies collect information in an anonymised and aggregated form.
- Preference cookies: These cookies remember choices you make (such as your language preference or cookie consent decision) to provide a more personalised experience.
- Marketing cookies: We may use these to deliver relevant advertisements and to track the effectiveness of marketing campaigns, including those run through Google Ads. These cookies may be placed by third-party advertising networks with our permission.
3. Cookies We Use
| Cookie Name | Type | Purpose | Duration |
|---|---|---|---|
| cookieConsent | Essential | Stores your cookie consent preference so the banner does not display on every visit. | 1 year |
| _ga | Analytics | Google Analytics – used to distinguish users and collect anonymised visitor statistics. | 2 years |
| _gid | Analytics | Google Analytics – used to distinguish users on a session-by-session basis. | 24 hours |
| _gcl_au | Marketing | Google Ads – used to store and track conversions from Google Ads campaigns. | 3 months |
| IDE | Marketing | Google DoubleClick – used to measure, optimise and display ads based on past visits. | 1 year |
4. Third-Party Cookies
In some cases, we use third-party service providers who may also place cookies on your device. These third parties include:
- Google Analytics – for website traffic analysis. See Google's Privacy Policy.
- Google Ads – for advertising and conversion tracking. See Google Ads Data Policy.
We do not have control over third-party cookies. We encourage you to review the respective privacy policies of these third parties.
5. How to Control Cookies
You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences by:
- Using our cookie consent banner shown when you first visit our website.
- Adjusting your browser settings – most browsers allow you to refuse cookies or delete existing cookies. Note that disabling cookies may affect the functionality of our website. Instructions for common browsers:
- Opting out of Google Analytics using the Google Analytics Opt-out Browser Add-on.
6. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this page regularly to stay informed about our use of cookies.
7. Contact Us
If you have questions about our use of cookies, please contact us:
- Company: DriveNow Car Rental
- Address: Calle de Alcalá, 50, 28014 Madrid, España
- Phone: +34 91 123 45 67
- Email: [email protected]